Marketing Brainology is the ability to understand and manipulate the mind of your consumer. We all know that what you say and how you say it are important, but why is it that sometimes the best way to capture a customer’s attention is through the use of words?
And finally there are some studies that claim to have proved, “Words are money”. But that was over ten years ago. Even with the recent recession, no one seems to want to take a chance with words – or their lack thereof.
Marketing Brainology starts when a business or marketing plan is created and then executed. In this process, a company will be able to find out what it is that their potential customers want and how they can help them get it.
The most critical step in marketing is understanding the needs of the customer. Because we all know what the customer wants. Unfortunately it is not always what the customer thinks. But if you can understand the problem first then you can begin to eliminate things that are going to make it difficult for them to purchase your product or service.
When an idea or marketing concept is created it has to be shared with the customer’s mind. This is done through a multi-media approach that can start a dialogue that can help establish a relationship that will ultimately lead to a sale.
The customer cannot “think” right. You have to actually communicate with them. There are lots of ways to do this, but the most effective marketing brainology involves the use of technology.
The goal of any marketing plan should be to create a way for the customer to think. Since the technology of today has allowed for this, then this form of marketing brainology becomes much easier to accomplish.
Now the question then becomes, how do you meet the need of the customer? Well, it is really quite simple, and in this age of information what better place to look for information than on the Internet.
The Internet is a great place to go to get information. It is a place where ideas can spread quickly and often times ideas that are new can be started, which can then be expanded upon. The key here is that any information that is created on the Internet can be sold.
With the advent of the internet, anything and everything can be put on the web for sale – including information. Of course not all information is good information, and not all knowledge can be trusted.
The thing about marketing brainology is that if you want to create successful campaigns it is all about the power of the internet. Just because you can’t find a deal online doesn’t mean that you should stop searching.
By using the proper media and driving people to your site, you can drive traffic to your business site and create a very good income. Even with all of the best ideas, marketing is the key to success and only marketing can change that.