Job Opportunities in the Business Marketing World

Careers in the business and marketing sectors attract thousands of students who are driven to succeed and are talented and creative, although a lot of the business marketing jobs available in today’s economy usually require graduates to get new ideas from their ability to connect the market’s perception with the action plans.

Many business marketing jobs require a person to give his or her best one hundred percent of the time, and it can be extremely demanding on a lot of occasions, mostly due to the extensive travels that you must make. However, with the right attitude and a concentration of achieving goals, you can gain excellent rewards and receive lots of merits for your superb work performance.

To acquire business marketing jobs, you must have at least a Bachelor’s Degree. There are of course many different types of degrees that apply to a person who wishes to engage in the world of business marketing. However, if you plan to stay in this sector for a long time, a degree that specializes in the world of business administration will come in handy. You will be able to provide yourself with the best opportunity to grow and be a success in your field if you pursue graduate studies related to business, such as a Master’s Degree in Business Administration (MBA). Typically, this program will take two to three years for you to get a degree.

In general, certification is not as much of a requirement in business marketing as a degree is. However, there are appropriate professional credentials that you can get yourself to prove that you are fully committing yourself to keep up with the change in the world of business, and in making sure that you maintain your status as a qualified professional in your field of choice. Some of the top certifications in the world of business and marketing include the following:

The American Marketing Association encourages people to acquire the Professional Certified Marketer (PCM) credential, which is a proof that you have a complete grasp of the essentials of the practices in marketing, as well as in keeping abreast with the coming of new knowledge in the business.

The Marketing Research Association offers the PRC, or the Professional Researcher Certification, for those who are into market research analysis.

The Public relations Society of America is a group that offers a certification proving one’s professionalism depending on the number of experience years, as well as on the results of an administered test.

The field of marketing offers a wide array of career paths. For those who are only beginning their journey, a person can apply as a media buyer, wherein the responsibility is to purchase advertising materials or time for a company.

For small companies, one can apply for a position as a marketing specialist, helping with marketing strategies and with the design of packages.

Finally, public relations assistants assist in helping the company express their vision and mission to the public through research, events, press coordination, or press releases.

Business Education for Talented Students

Every student is entitled to quality education, but not every student has the means to achieve it. That’s why the University of Tennessee has implemented a program to address that, namely Business Education for Talented Students.

What is BETS?

The Business Education for Talented Students (BETS) is provided by the University of Tennessee to guide financially challenged yet talented students to achieve a degree related to business fields. Students of different backgrounds join and study various business-related programs since 2008.

What BETS participants do is to develop presentations, visit companies wherein they observe professionals, listen to professionals’ presentations and interact with other business students.

This program is available to those underrepresented students i.e. African American, Asian American, Native American and Hispanic, as wellas those first generation college students.

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What the BETS is All About

The ETS is a ten-day residential program held in the Haslam Business Building of the University of Tennessee. Inside this building, students check out different career paths related to business.

The business fields to which the students are exposed are the following: Accounting, Management, Finance, Marketing, Economics, Human Resources Management and Public Administration.

At the end of the week, a comprehensive team project is completed on which they aim to build and accomplish a successful business venture.
Students are ecstatic about the program as they are taught on how to become a leader. They are made aware of the challenges businesspeople face such as being in charge of employee morale, balancing budgets, and marketing or selling consumer-worthy products.

The courses are lead by the school’s business instructors together with business and community leaders. The BETS is even subsidized by PepsiCo group and has community partners namely McCormick, SunTrust Bank, Scripps Network, Dixon Hughes, Ruby Tuesday, Lattimore, Black, Morgan and Cain, and Boeing.

Costs of Joining

Participants are offered the program without any charges; however, students will be charged a reservation fee of $20 once they get selected. All costs are covered for students, and these costs include tuition, meals, books, room and board, and supplies.

Students who express interest in this program must be interested in business. They are not required to have completed business courses, though. They simply need to provide requirements such as the completed application form, recommendation letter, a copy of their high school transcript and provide proof of involvement in school, church, and community activities.


Students who have taken the Business Education for Talented Students not only have learned actual business lessons, but had a few realizations, such as business not only about opening doors, providing opportunities and making money, but it’s also about marketing, budgeting and learning ways to keep your clients and employees happy and satisfied.

Students who attend the BETS have always yearned for knowledge. Many of them were, at first, doubtful whether they could attend college, but because of the BETS program, they were able to start establishing their career path and to begin giving themselves a new and improved life. They were able to become part of a more stable and diverse workforce.

3 Reasons You Should Study Business in the US

The demand for well-educated business people continuously increases as the world becomes more and more reliant to globalized investments and trades. Since business touches almost every aspect of our modern and globalized society, business graduates became in-demand worldwide, and careers that require a degree in business became high paid. Therefore, choosing to pursue business as a college degree can never be a bad decision for any high school graduate.

But why you should consider studying business education in the US? Well, the answer to that is simple and obvious: The US apparently offers the best educational system as well as opportunities for business education in the world. But if you’re still not yet convinced, here are three more reasons why you should seriously consider getting your business degree in the US:

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1) The US leads in global business activities

Business education and entrepreneurship in the US are continuously thriving because of its abundance financial and natural resources, service-oriented culture, innovative technology and business-minded people. Therefore, as a leader and awesome competitor in business activities around the world, the United States provides a well-developed sets of values and system of education for business.

Any prospective and practicing business person will benefit significantly merely from exposure to the American business community as well as world-class business education in the US.

2) Widespread availability of career-focused, high-quality business education

Business education is available throughout the 50 states. You can choose from the prestigious educational institutions such as Stanford and Harvard, which are both well-known around the world for the business education programs that they offer, or to almost any state-funded educational institution in the US that provides quality business education. Not to mention the fact that a business degree from the US is highly recognized and respected throughout the world.

Another good thing about the education system in the US is the opportunity that it gives to everyone. Anyone who successfully completed secondary school can pursue higher education and get a college degree. Opportunities for people who want to study business related courses are countless at nearly 4,000 universities and colleges in the US. American education is also known to be very much career-focused, meaning the emphasis us on practical experience, not on memorization and examinations.

3) Many business fields/courses to choose from

Since the American business community itself made huge contributions to national life, its educational system created countless fields of business available for study. People pursuing business education can focus their business studies on accounting, economics, business administration, international business, finance, marketing and production/operations management, human resource management, business communication and many more.

The general education components of the course, as well as the elective components related to a particular field, is well-balanced in the American education system. This is an advantage for the students as it allows them to enrich their education while it prepares them for a solid career growth.

The United States offers vast opportunities for people who wish to pursue a path in business and entrepreneurship. Business education and entrepreneurship in the US are designed with many options, allowing students and business people alike to succeed in their chosen paths.

Reasons to Invest in Business Education and Technology

Technology has changed the way we do business. Everything is now done online. So, if you are thinking of becoming a successful entrepreneur. It is a good idea to invest in good business education and technology. Here’s why:

1. Going to business school will give you a well-rounded information.
While it is true that a lot of successful businessmen do not have a business degree. Getting a business education will get you acquainted with economics, accounting, finance, strategy, and organizational behavior. By the time that you finish your business degree, you’ll have a strong understanding of the business functions.

2. Going to business school will allow you to enhance your leadership skills.
Some CEOs like Edmund Pratt of Pfizer and Meg Whitman of eBay have an MBA. So, if you want to become a business leader in the future, it will be a great idea to invest in business education.

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3. Getting a business education will allow you give you more career choices.
A good business education can help you succeed as an entrepreneur. But, having a business degree can give you a lot of career choices, too. You can work as a human resource manager, sales manager, corporate executive, loan officer, marketing coordinator, business manager, and business analyst.

4. Having a business degree will give you valuable skills.
Having a business degree will give you valuable skills like communication, time management, goal setting, innovation, relationship building, and project management. You can use these skills not only in your business but various other aspects of your life.

Aside from investing in good business education, you also need to invest in technology if you want your business to be successful. These technologies will improve your employees’ efficiency. These technologies will also allow you to automate certain functions. Some business technologies like Salesforce will allow you to automate tracking of tasks and customer contact.

Here are some business technology trends that you should invest in:

1. Use cloud-based services.
The archaic system can bring many problems to your business. So, if you want a more efficient business process, you have to make use of cloud computing. Cloud computing increases your efficiency and business agility. It also has less operational issues and less capital expense.

2. Invest in a good accounting software.
If you have simple operations, you can rely on the good old MS Excel. But, if you have a lot of accounting paperwork to deal with, it is best to invest in a good accounting software. You can use inexpensive tools like Wave Accounting or FreshBooks.

3. Get a good CRM (Customer Relationship Management) System.
If you want to manage your customer interactions more effectively, you have to invest in a good CRM system. CRM allows you to organize client data. It also promotes efficiency. It increases accountability, and it improves the overall experience of your customers.

If you want your business to grow, it would be a good idea to invest in business education and technology. These investments will surely yield huge returns.